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Empowering Growth Through’Techquity’
Advancing ’Techquity’ through trusted partnerships and accessible innovation.
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Leading the 'Techquity' revolution across the Globe.
Red Dot Distribution is a leading ICT distributor operating across 37+ countries in Africa and the Middle East. Since 2001, we’ve been bridging the digital divide with innovative, reliable, and region-specific technology solutions. We work with the world’s top technology brands, offering a diverse portfolio—from computing and power to networking, surveillance, and software. With robust infrastructure, strategic warehousing, and market expertise, we deliver end-to-end support including logistics, marketing, and technical services. At Red Dot Distribution, we champion “Techquity”—our belief in making technology accessible, equitable, and impactful. Our mission is to drive growth, enable transformation, and create long-term value for our partners and communities.
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Unique Customers across Africa
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Transactions Every Year
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Sqft. of Warehouse Space
New Era: Expansion into Ethiopia & Gulf Markets
Full operations in Ethiopia launched, with AMD, Acronis, RSA, and Microsoft CSP distribution in the Gulf — a 180-member team leading a new era of digital distribution.
The Why Behind What We Do
Our vision & mission guide us in delivering technology that creates real impact and inclusive growth.
Our Vision
Red Dot Distribution’s long-term vision is to lead the global “Techquity” revolution — a term we proudly coined to represent our commitment to making technology accessible, relevant, and equitable. “Techquity” means providing the right products, innovation, and services tailored to the size, capacity, and market requirements of each region our partners operate in. We aim to become the preferred choice for technology distribution across Africa and the Middle East by building lasting relationships rooted in trust, impact, and growth.
Our Mission
Our mission is to bridge the digital divide by delivering innovative and affordable technology solutions designed for local realities. Through strong partnerships, robust logistics, and value-added services — including marketing support, training, and post-sales care — we empower our partners to thrive. We are committed to driving digital transformation across the markets we serve, while staying agile, inclusive, and future-focused in all that we do.
Values That Power Progress
Delivering reliable, efficient, and affordable technology solutions for schools, homes, and workplaces.
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Reliability
With over 20 years of industry experience, Red Dot Distribution has built a trusted reputation by consistently delivering on its brand promise. They prioritize strong, trust-based relationships and ensure a smooth, reliable experience for both customers and vendors.
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Excellance
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Dynamic Growth
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Diversity
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Originality
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Transparency
Join our team
We are growing and you can find the current job opportunities by clicking the link below.
See our jobs postingsLet's Start the Conversation
Be part of the future of meaningful connections between people and brands
