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Red Dot Distribution is one of the leading technology distributors in Africa and the Middle East. The company connects resellers and retailers with top global brands such as Microsoft, Lenovo, Epson, TP Link, Logitech, and Zebra Technologies. It provides a full range of hardware, software, and cloud solutions designed to help partners grow their business.

Red Dot Distribution operates across 37 markets in Africa and the Middle East with regional offices in Kenya, Tanzania, Uganda, Zambia, Malawi, Botswana, and the United Arab Emirates. Its main regional hub is in Nairobi.

You can register through the Partner Portal available on the website. Once approved, partners receive access to exclusive tools including pricing updates, marketing materials, promotions, and business growth resources.

The company works with 18 global technology brands that include Microsoft, Lenovo, Epson, TP Link, Logitech, Zebra Technologies, APC, Rosso, Toshiba, Acronis, and Rapoo. These partnerships allow customers to access reliable and innovative technology from trusted names.

Red Dot Distribution delivers a wide range of technology solutions, such as
- Cloud and software services
- Networking and connectivity
- Data storage and power backup
- Personal systems and imaging devices
- Security and surveillance
- Lifestyle accessories and mobility products
All solutions are backed by after-sales support and logistics.

Yes. The company provides training programs for technical, sales, and marketing teams. These sessions help partners understand new technologies and improve performance on solutions from brands such as Microsoft, Lenovo, and Zebra.

Techquity is the idea that every business deserves access to technology that fits its environment. It represents the company’s goal of combining innovation with regional accessibility so that partners can grow sustainably using the right tools for their market.

The company started operations in 2001 in Tanzania and has expanded steadily since then, now serving over 2,500 unique customers and operating more than 85,000 square feet of warehouse spaces.

Apart from logistics and product supply, Red Dot Distribution also offers marketing services, content creation, channel promotions, and partner credit support. These services are designed to help partners scale faster and strengthen their market presence.

You can contact the team by emailing marketing@reddotdistribution.com or visiting www.reddotdistribution.com. The head office is on the 3rd Floor of Lemac Building, located along Church Road in Westlands, Nairobi.

Red Dot Distribution is one of the few Lenovo distributors with a genuine local presence across all four markets. Rather than shipping from a regional hub, Red Dot keeps in-country stock and operates local warehouses in Tanzania, Kenya, Uganda and Ethiopia, which means shorter lead times, easier RMA handling and stock that's actually available when partners need it. This local footprint is part of what has let the company grow into a distributor serving thousands of customers across East Africa since starting operations in Tanzania in 2001.