About Us

Keeping You Connected, Always

Who We Are


Red Dot Distribution was born out of the ideology of providing technology with a difference. Beginning in 2001 with a small team of three in Tanzania, East Africa, Red Dot has grown at a rapid pace expanding its operations across Middle East, East Africa, West Africa and is now actively working towards expanding its reach in Southern African territories.

Starting with the distribution rights for just one brand, Red Dot Distribution now has distribution rights to majority of the world’s top brands in all of the regions it operates in.

Red Dot’s success stems from an uncompromising focus on maintaining vendor relations, continuously investing in improving its partners experiences with the Company and consistently empowering its staff to deliver the best value to all aspects of the Company’s operations

Our Values


We are focused on ensuring that we stay true to our brand promise and provide a trusted, smooth and reliable experience with our customers and vendors alike while continuing to grow as a company as reflected by our 20+ years in the industry.

At Red Dot we invest in the concept of going above and beyond for our partners. We are Africa's leading technology distributor and we've got here by being religiously focused on delivering only the best to our partners regardless of their size.

At our Company we consider our team to be part of our family and we are proud to have members from incredibly wide and diverse backgrounds we believe it is part of what makes our teams so special. We are committed to empowering the local community of every region we operate in regardless of individuals’ gender, beliefs, background, race, means and status

As a company we bring an adaptable and dynamic energy to the table. We are constantly evolving to suit the needs of the various markets that we operate in globally while ensuring we never get too comfortable where we are.

We strongly believe in providing our own brand of service and adding our own ‘flavour’ creating unique personalised experiences and interactions with all our partners.

At Red Dot Distribution - what you see is what you get, we treat all our partners and vendors with utmost transparency, respect and compliance and this helps us stay very accountable to all our stakeholders which is one of the main ingredients behind our world class service.

Reliability
We are focused on ensuring that we stay true to our brand promise and provide a trusted, smooth and reliable experience with our customers and vendors alike while continuing to grow as a company as reflected by our 20+ years in the industry.
Excellence
At Red Dot we invest in the concept of going above and beyond for our partners. We are Africa's leading technology distributor and we've got here by being religiously focused on delivering only the best to our partners regardless of their size.
Diversity
At our Company we consider our team to be part of our family and we are proud to have members from incredibly wide and diverse backgrounds we believe it is part of what makes our teams so special. We are committed to empowering the local community of every region we operate in regardless of individuals’ gender, beliefs, background, race, means and status
Dynamic Growth
As a company we bring an adaptable and dynamic energy to the table. We are constantly evolving to suit the needs of the various markets that we operate in globally while ensuring we never get too comfortable where we are.
Originality
We strongly believe in providing our own brand of service and adding our own ‘flavour’ creating unique personalised experiences and interactions with all our partners.
Transparency
At Red Dot Distribution - what you see is what you get, we treat all our partners and vendors with utmost transparency, respect and compliance and this helps us stay very accountable to all our stakeholders which is one of the main ingredients behind our world class service.

Our Mission

To bridge the digital divide by providing technological solutions and allied services across Africa

Our Vision

To lead the Techquity revolution across the globe

Our Purpose

To provide boundless technology solutions to Africa, Middle East and Beyond, while staying true to our values.

Our Executive Team


Lights

Chief Executive Officer

Munir Bharwani

Nature

Chief Operations Officer

Asif Jeraj

Fjords

Chief Finance Officer

Alfarid Abdul

Fjords

General Manager (GM), Middle East & WECA

Nishad Mairal

Fjords

General Manager (GM), SADC

Satish Upadhyay

Fjords

Chief Legal and Human Resources Officer

Mohamed Raza Bharwani

Munir Bharwani

Chief Executive Officer

Graduated in 1985 as a Specialist in Data Management with a minor in Commerce, Munir is one of the Founders of Red Dot Distribution and has been the CEO since it's inception. He has been Instrumental in growing the business to its current state.

Munir Bharwani

Chief Executive Officer

Graduated in 1985 as a Specialist in Data Management with a minor in Commerce, Munir is one of the Founders of Red Dot Distribution and has been the CEO since it's inception. He has been Instrumental in growing the business to its current state.

Asif Jeraj

Chief Operations Officer

A systems analyst and programmer by Profession with significant experience in Entrepreneurship, Asif joined Red Dot in 2001 as local purchasing logistics and rose through the ranks to be COO by 2015 with IT, Marketing, Logistics and Sell-in/Sell-out departments reporting directly to him.

Alfarid Abdul

Chief Finance Officer

An FCCA certified accountant with a postgraduate degree from Heriot-Watt University, Alfarid joined Red Dot in 2010 as the Kenya country accountant and with his critical finance and accounting background progressed on to the role of CFO a year later

Nishad Mairal

General Manager (GM), Middle East & WECA

Holding a Master’s degree in Business Management, Nishad Joined Red Dot in 2009 as the Country Manager and has risen up through the ranks to be GM Marketing and Sales for the entire MEA region. Nishad has immensely contributed to the Growth of Red Dot and continues to work closely with the team in its pursuit of newer heights

Satish Upadhyay

General Manager (GM), SADC

A Senior business leader with noteworthy recognition within IT and office automation industry, Satish is uniquely qualified for encompassing strategic partnerships, developing a growth strategy roadmap, business delivery and holding profit center. He is adept in Global Alliances with proven expertise in channel management and helping set up Business Entities entering any geography and expanding business operations

Mohamed Raza Bharwani

Chief Legal and Human Resources Officer

Graduated in 2018 with an MSc in Law, Mohamed has most recently served as the executive assistant to the CEO and brings an extensive background in business and law to his new role as the Company\'s Chief Legal and Human Resources Officer

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Our Journey


From small beginnings to East Africa’s Premiere ICT Distributor

Our Social Responsibility


Ultimately, organizations are made up of individuals. As individuals we at Red Dot realize our responsibility towards our stakeholders and society at large. As an organization, we strive to create a positive impact on the lives of all those around us, especially the youth. We understand and emphasize that the youth of today are the leaders and innovators of tomorrow. With this fact in mind, Red Dot continually engages in training and educating young members of the society, rewarding students for exceptional academic skills and funding charities and local community-based programs for youth activities. Red Dot also engages continually with ‘Side by Side’, an NGO focused on disadvantaged and disabled children.